What is the Importance of Lead Generation for Business Startups? Lead generation is a marketing process to find and grow the prospects likely to become paid customers. To find the ideal consumer demographics, companies can use media channels such as email, banners, social media, search (pay per click and search engine optimization) and shared registration (sharing registration information with another site). Once potential customers click on these offers and sign up by providing contact details, the merchant is allowed to develop a relationship with them by communicating via phone, direct mail and/or email. Over time, trust is established and a percentage of leads is transformed into customers. There are many platforms for generating leads today such Email, Facebook, Google, YouTube, and LinkedIn. Today LinkedIn is the most popular platform to generate leads, but you cannot extract this data manually. You need data extractor software for extracting ...