Lead Generation in 2020 : How to use LinkedIn Sales Navigator? LinkedIn and sales navigators have transformed the way over more than 660 million business people from 200 plus countries connect with one another for several purposes, making it an extremely valuable resource for B2B businesses and organizations. Getting started with social selling can be a scary task, but in today’s day and digital age, it is vital to the achievement of your B2B business sales and growth . While LinkedIn can be used for targeted social selling to some degree of business success, LinkedIn Sales Navigator offers many more filters and tools that will allow you to further narrow your search and find your ideal and targeted customer profile, build the perfect list of targeted customers and really increase your chances of sales conversion. You can search from millions down to the most relevant targeted business leads for your business success making you into a social selling master. ...