Why Scrape LinkedIn For Business Leads? A new survey showed that LinkedIn is clearly the leader when it comes to social media lead generation sites. In fact, more than two-thirds of 75% of respondents said they use LinkedIn more frequently than any other option. According to a survey report, LinkedIn is 50 times more popular than the next most used social media site, Facebook. The social media site, which has more users than LinkedIn, also has a credential rate of no more than 48% among respondents. Instagram is ranked third with a 45% credit rating and Twitter is fourth with 25%. The purpose of the survey and report was to help companies understand the importance of social media sites to attract potential customers. As a small business, making your company profile on LinkedIn or any other social media website allows your customers to easily find you on their mobile devices. As this survey indicates, LinkedIn is the most widely used social media site for lead generation in the market.