Why LinkedIn Is A Great Platform For B2B Marketers and Businesses? LinkedIn is by far the most important social network for reaching business buyers and connecting with professionals in general, and thus it is a major B2B platform for marketers and businesses. This network lets you build relationships, build thought leadership, create leads, gain insights, research the market, improve reputation, and build online communities. If you are a B2B marketer, there is no doubt that your customers are doing more research than ever before. But what has changed in the last decade is where they are getting that information. The average decision-maker reads at least 10 pieces before finalizing their purchase decision. And not only are customers demanding trustworthy content, but they're also constantly turning to a key location to find it. And this is LinkedIn. Studies show that 80% of B2B leads come from LinkedIn. In addition, other social media channels generate less than 19.67% of th