What are the top trends in digital marketing/media today?

Today, everything is going digital -- health, banking, entertainment, fashion, real estate, and even currencies. With everything turning to digital, it means companies need to go online to market their businesses. And to keep up the challenges of digital marketing, brands need to keep up with the latest trends.

To keep up with the fast-paced digital environment, digital

marketing experts need to stay in step with the evolving marketing trends.

Here are the leading digital marketing/media trends.

Content Marketing

Regardless of the type of marketing tactics you use, marketing is

impossible without great content. The idea behind content marketing is not to

force your customer to buy, but grab their interest in the product through the

quality content that prospects find useful. Quality content must be the part of

all forms of marketing:

· Blog Posts

· SEO

· PR

· PPC

· Info Graphics

· Interactive Consulting

· Video

· SlideShare

2. Social media

Social media is the new arena of digital marketers. Social media

marketing companies tirelessly research prospects on LinkedIn for what makes them engage with brands and try to find the best

online solutions to cater their queries.

LinkedIn helps you to get connect with the like-minded

professionals and convert them into leads using LinkedIn Lead Extractor. These prospects can beneficially transition from being highly

potential leads to satisfied customers.

3. SMS/Mobile/App Marketing

Since the advent of the

cell phone then Smartphone, SMS/Mobile/App Marketing has been a major topic of

discussion for the Marketers.

Successfully reaching one’s

target audience via text is actually an efficient alternative to email and

social media. A short precise SMS

to targeted prospect can convince a reader at least have a look on the

product. You can tell your customers

about your latest products, sales, special events and discounts offer. Because

of its open rate the queries are answered abruptly.

Mobile marketing can provide targeted customers with time and

location sensitive, personalized information that promotes products, services,

and ideas better than ever. Companies have started formatting things to better

mobile-optimized layout changes.

serve mobile users with new mobile-friendly algorithm updates and

App marketing can be combined with mobile marketing to yield an

even more fruitful result. Customers can be notified on the mobile about new

offers, products or discounts.

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