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What are the top trends in digital marketing/media today?

What are the top trends in digital marketing/media today?
Today, everything is going digital -- health, banking, entertainment, fashion, real estate, and even currencies. With everything turning to digital, it means companies need to go online to market their businesses. And to keep up the challenges of digital marketing, brands need to keep up with the latest trends.
To keep up with the fast-paced digital environment, digital
marketing experts need to stay in step with the evolving marketing trends.


Here are the leading digital marketing/media trends.


1.     
Content Marketing

Regardless of the type of marketing tactics you use, marketing is
impossible without great content. The idea behind content marketing is not to
force your customer to buy, but grab their interest in the product through the
quality content that prospects find useful. Quality content must be the part of
all forms of marketing:


·           Blog Posts
·           SEO
·           PR
·           PPC
·           Info Graphics
·           Interactive Consulting
·           Video
·           SlideShare

2.    Social media
  
Social media is the new arena of digital marketers. Social media
marketing companies tirelessly research prospects on LinkedIn for what makes them engage with brands and try to find the best
online solutions to cater their queries.  


LinkedIn helps you to get connect with the like-minded
professionals and convert them into leads using LinkedIn Lead Extractor. These prospects can beneficially transition from being highly
potential leads to satisfied customers.


3.     SMS/Mobile/App Marketing

 Since the advent of the
cell phone then Smartphone, SMS/Mobile/App Marketing has been a major topic of
discussion for the Marketers.

 Successfully reaching one’s
target audience via text is actually an efficient alternative to email and
social media.  A short precise SMS 
to targeted prospect can convince a reader at least have a look on the
product.  You can tell your customers
about your latest products, sales, special events and discounts offer. Because
of its open rate the queries are answered abruptly.

Mobile marketing can provide targeted customers with time and
location sensitive, personalized information that promotes products, services,
and ideas better than ever. Companies have started formatting things to better
mobile-optimized layout changes.
serve mobile users with new mobile-friendly algorithm updates and

App marketing can be combined with mobile marketing to yield an
even more fruitful result. Customers can be notified on the mobile about new
offers, products or discounts.


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